...via an ad for Blackberry!
See his two minute thirty five second video here:
http://www.blackberry.com/select/ask/featured/premal.shtml?CPID=BAC-STQ3BNPre&cp=BAC-STQ3BNPreHe explains what Kiva is and how it works during the first 45 seconds -- nothing but Kiva, and a pretty tempting explanation. I immediately went to go find out what Kiva's all about -- "...but wait," I told myself, "I already KNOW that!"
See, that's how effective that first 45 seconds of video is -- he sold me AGAIN :-D.
Then he tells how email is his main mode of communication with field partners, and how his Blackberry helps him keep in touch, around the clock, etc.
I think this video is a pretty effective ad for Kiva, and maybe even for Blackberry ;-)
Fred