well, they do say blue is the new green
Ad agency JWT says blue will be the new green
Is Al Gore the bluest man on earth? Advertising firm JWT predicts that one of the top trends of 2008 will see blue replacing green as the color of environmentalism, social conscience, and all-round niceness. JWT notes that blue is the color of the sea and the sky, making it easier for people to identify it with the current hot-button issue of climate change.
http://www.greendaily.com/2007/12/29/ad-agency-jwt-says-blue-will-be-the-new-green/The article has a link to a PDF of the JWT press release which says amongst other expensive pearls of wisdom, "Watch for “green” to become a subset of “blue,” which is coming to denote the much larger emerging spirit of good-citizen ethics."
hmmmm
