A 2nd loan posted to the new Costa Rican MFI, with a very detailed write-up
http://www.kiva.org/app.php?page=businesses&action=about&id=163296&_tpos=f&_tpg=hRoxana is 33 years old. She lives with her son, daughter and husband in La Suiza de Turrialba, a rural region near the Central Valley of Costa Rica. Roxana´s completed primary school. The credit consultant who has been working with Roxana over the last few months describes her character as persevering, hardworking and strong.
Roxana has developed her sales abilities by selling hand-made clothing, cosmetics, and various household items, to clients in her community in La Suiza de Turrialba. Going from door to door, Roxana provides her clients with four different catalogues to peruse, offering a range of personal and household products. Every 22 days, a representative from each catalogue company holds a meeting in the community to collect the orders from Roxana and other women. Within a week, the items are delivered to Roxana´s home, who then delivers the products to her clients. Many micro-entrepreneurs in Costa Rica make their living this way.
Roxana launched her business with an investment of 25,000 colones that she used to purchase the catalogues. At the moment, she has 20 regular clients and hopes to use this loan to increase that number. She has been selling clothes for the past ten years. In a good month, she can earn 200,000 colones, in a bad month, only 140,000. Roxana started her business so she could contribute to family income and because she enjoys the work.
An obstacle for Roxana is the fixed margin imposed by the catalogue companies. Vendors are required to charge the price dictated by the catalogue. This strict regulation has hampered Roxanas ability to tailor prices to her client’s needs, and thus limited her earnings. Roxana knows of a supplier in San Jose, the capital of Costa Rica, who offers better prices for products. She is applying for a loan from Fundacion Mujer to purchase more inventory items from this supplier. By travelling to San Jose once a week to purchase items, Roxana is confident she will be able to earn more profit from her sales as she will be able to dictate her margins and final prices.
Although this will be her first loan with an official financial institution, Roxana has benefited from many loans from suppliers in the past who have not presented any negative references. Roxana has always enjoyed working in sales and earning her own source of income. Financial independence is something she values highly. Her goal is to open a clothing store. She wants her business to grow so that she can provide a higher standard of living for her family. She says ¨the money I earn is not for my husband, not for me, but for my family.¨