After you make a load with kiva, you see three things:
- Share on Facebook
- Invite Friends
- Order Confirmation
I think a good fourth option would be a
Thank-You or
Learn More Video. It feels good to get immediate feedback, so having a video of the entrepreneur saying thank you could strengthen the emotional connection the lender feels. Kiva currently presents a large amount of information before you make a loan that can be hard to absorb while you're decision-making. Educating the lender about the entrepreneur, loan, or country may be easier after the decision has been made.
Even if this could only be done with a small number of loans, it may be able to make a big emotional impact for those lenders.