Yeah, I did think of that possibility - that they might have referred earlier in the newsletter to buying Kiva Cards as possible gifts for Christmas - but I checked before I posted my earlier message and they hadn't. So I don't think that the deadline for buying Kiva Cards is actually related to Christmas.
Edit: P.S. And, as you say, the earlier part of the newsletter was talking about "cultural events that Kiva borrowers celebrate year round", so why would time be running out to buy Kiva Cards in time for Easter, etc?!?!?
