Add "Title" Field to Each Loan Listing

[Guest]

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[RichardF]

As Jill pointed out at Coaching The Field Partners on How to Make Their Entrepreneurs Irresistible, "THE FIRST TWO OR THREE LINES OF THE DESCRIPTION ARE THE MOST CRITICAL," especially since they show up in the rightmost column on the Kiva LEND page.  One way to explicitly encourage writing "hooks" or "tag-lines" would be to add a required "title" field for each loan listing.  Entrepreneurs / loan officers could be encouraged to use this title line to briefly say how the loan will be used - how it will benefit them and their family.  This listing title then can be placed at the top of the description, on the Lend page and any other listings summaries.

[RichardF]

Okay, so maybe this wasn't the greatest suggestion, so here's my second choice.  Just take the "Loan Use" entry and add it in bold to the beginning of the listing description on the "Find Businesses" page.  All this takes is a little page reformatting on Kiva's part.  The question of what Field Partners put there can be addressed separately.

[Henry]

I like seeing the Field Partner there.  the MFI has become a major factor in who I loan to in the future.  On the right where you get the first line on 'why' i need the loan, that would be a good place to put something else.  I hardly read that, it's never enough info.

[AccountAbility]

Since there seem to be so few loans available these days, why not add the title and let the right column contain the first two sentences.  It would just mean there would be fewer loans per page.